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Parsippany TAKES TOP HONORS
IN NEW JERSEY’S FIRST-EVER TOXIC WAISTLINES COntest
Residents in Parsippany and Lincoln ParkTake Individual Honors, Winning $1,000 Each
For Immediate Release: July 9, 2009
CONTACT: Emily Littman at 609-393-4931 orDonald Sico at 856-314-8066
Parsippany,New Jersey – Parsippany took top honors in the state’s first-ever 100-day“Toxic Waistlines” Contest, which began on March 1st and ended onJune 2nd. With participating residents losing an average of 4.167inches off their waist lines and a combined 494.9 pounds, Parsippany waspresented with a plaque and Morris County bragging rights over 13 otherparticipating communities.
Residents throughout northern and centralNew Jersey also participated on an individual basis, competing to see who couldlose the most percentage of weight during the 100 days. Individual honors ofWhole Foods Market gift cards and a $1,000 check went to:
In total, the 14 participatingcommunities collectively lost 622.25 inches off their waistlines and 2,617.56pounds. A total of 264 individuals participated in the competition.
“This has been a fun way to promotecommunity fitness and we could not be more pleased with the results,” saidEmily Littman, Director of the Mayors Wellness Campaign. “The fourteen townsthat participated really stepped up and we were astounded by the number ofindividuals who decided to take control of their lives and join the ToxicWaistlines competition.”
Parsippany Mayor Michael Luther added, “Iam proud of our town. Our residents really worked hard to achieve thiswell-deserved honor. Healthy lifestyles and community fitness are importantelements to the well being of any town.”
“This proves once again that when peopleare given the right tools and the right motivation, they will take control oftheir health,” said David Knowlton, President and CEO of the New Jersey HealthCare Quality Institute (NJHCQI), the sponsoring agency of the Mayors WellnessCampaign. “We could not be more pleased with the results – not just for thewinners, but for every town and every individual which made the decision to dosomething to better their health.”
The “Toxic Waistlines” contest was a100-day challenge that kicked off on March 1st, “National NutritionMonth,” and ended on June 2nd, the beginning of “Great OutdoorsMonth.” Sponsored by the National Strategies to Overcome and Prevent (STOP)Obesity Alliance (www.stopobesityalliance.org) and theMayors Wellness Campaign (www.mayorswellnesscampaign.org), the contest was opento municipalities in Morris County.
Participants were urged to consult theirdoctor before participating in any exercise program and were assisted by Toxicwaistlines.org,an interactive website, where participants could retrieve healthy recipes,nutritional information, and learn of events in their municipalities.
Each of the municipalities participatingin the “Toxic Waistlines” contest received all the tools they needed to operatethe program, including a scale and tape measure for weigh-ins and weigh-outs,information from the official website using “weblog” for tracking progress andsharing diet and exercise ideas, and support from a registered nutritionistfrom the College of Saint Elizabeth in Morristown, New Jersey.
The fourteen municipalities participatingin the “Toxic Waistlines” contest were Boonton, Chatham, Denville, LincolnPark, Long Hill, Madison, Mine Hill, Montville, Morris Plains, Mount Arlington,Parsippany-Troy Hills, Pequannock, Washington, and Wharton. Each community alsoreceived a $500 grant for participating in the program.
Aboutthe Mayors Wellness Campaign
The MWC is an initiative of the NewJersey Health Care Quality Institute in partnership with the New Jersey StateLeague of Municipalities. Through public-private partnerships, the MWC providesstructure and resources for healthy community initiatives, with a long-termgoal of reducing health care and other costs secondary to obesity andinactivity. The MWC supportsmayors as champions of community health. By encouraging mayors to play aleadership role in supporting local opportunities for active, healthylifestyles, the intent of the MWC is to improve health and make New Jersey anational leader in community-based health interventions. Currently, more than half of the NewJersey’s 566 municipalities are participating in the campaign and are workingaggressively to decrease obesity rates and increase the overall health of theircommunities.
About the STOP Obesity Alliance
The Strategies to Overcome and Prevent(STOP) Obesity Alliance is a collaboration of consumer, provider, government,labor, business, health insurers, and quality-of-care organizations united todrive innovative and practical strategies that combat obesity. The Alliance issponsored by Sanofi-Aventis U.S. LLC, a world leader in the pharmaceuticalindustry with a commitment to improving public health and a heritage intherapeutic areas including cardiovascular and metabolic diseases.
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